Howdy!
Snapshot
Experience
TmaxFintech
2024.01 - 2025.01
IPVERSE
2022.02 - 2022.10
Berg & Ridge
2020.03 - 2021.05
Luxrobo(Intern)
2018.12 - 2019.02
Awards & Labels
2020 Design from Finland
Finnish Work(Association for Finnish work)
Portfolio
2 Majors
Visual Design
Capabilities
I do
Idea Research
Customer Research, Segmentation & Insights
Journey Mapping
Design Systems & Guidelines
UI & Interaction Design
And Also
HTML/CSS
JavaScript
React(Newbie)
What I've Built
Management
Market Analysisn
Brand Identity & Messaging
Brand Guideline & Playbooks
Visual & Graphic Design
Asset Production (Video, Photography)
Sales & Sales Manager Guideline
I leverage
Figma
Adobe Photoshop
Adobe Illustrator
Adobe After Effect
Adobe Indesign
DSLR
Googld Analystics(Newbie)
UX/UI Design
Speech to SQL is an AI-powered service that converts users’ natural language questions into data queries, and visualizes the results through tables or charts.
I was in charge of the UX design for the Speech to SQL project, including discovering the idea, defining user problems, and designing solutions.
Idea Research
Desk Research, Field Research, and Client Meeting
Design Systems
Communicated design specs through CSS code for front-end handoff
UX Design
User Persona, Journey Map, and Scenario
Video Design
Service promotional materials to support the sales team’s activities
UX/UI Design
I was responsible for user research, design system and guideline development, and the UX/UI design of the deposit services, including new account creation, deposits, and withdrawals.
During the CoreBank project, I got the opportunity to take on a new challenge, Speech to SQL.
Research
Competitive Analysis
Design Systems & Guidelines
Typography, Colour, UI Components and more
UX Design
Funds Collection(New Account, Deposit, Withdrawal)
Development
Development
TmaxFintech Webpage Development
Development
HTML, CSS, and JavaScript
UI Design
Component, Design Asset Production
Brand Design
Berg & Ridge is a brand aiming to create the lifestyle and co-living spaces for humans, pets and plants focusing on their wellness, health and sustainability.
I contributed to the brand’s growth across a wide range of areas — including brand content design, pop-up store design, and expanding its distribution channels.
Store Design and Art Directing
Brand Content Design(Package, Photograph, Video)
Improving the product purchase experience
3 steps improvement to solve the most frequently asked question from customers: how to choose the right size
Sales Manager
Sales Playbook
Gather VOC data and reflect it in design and user experience improvements.
Result
Awarded the Design from Finland label
+ 15,000,000KRW
Brand Design
After the pop-up store, Berg & Ridge were able to connect with various retailers and expanded distribution channels.
Market Analysis
Reposition the product not just as a ‘simple pet item’ but as ‘pet furniture’ that harmonizes home interiors.
Result
SSG Howdy, Lotte Department Store, Collection B, Sono Pet Club & Resort(Vivaldi Park), and mof-mof pet(Japan).
Brand Management
Through activities like the pop-up store and SNS marketing, 4 magazine articles were published, and entered 5 distribution channels.
+4 Article & Magagine
Den Magazine
+5 Distribution Channel
Marlon Shop, Collection B, Sono Pet Club and Resort and more.
Graphic & Package Design
Design proposal for Daewoong Pharmaceutical introduces a new service, 'Aurora,' which combines medical skincare products, proven LED therapy, and an everyday beauty routine to offer an improved design and service for at-home medical skincare.
Research
Market Research & Competitive Analysis
Graphic Design
Graphic & Package Design