Howdy!
Snapshot
Experience
Awards
2020 Design from Finland
Finnish Work(Association for Finnish work)
Portfolio
2 Majors
Visual Design
Capabilities
I do
Market Analysis
Customer Research, Segmentation & Insights
Journey Mapping
Experience Strategy & Design
Design Systems & Guidelines
UI Design
Interaction Design
Prototyping
And Also
HTML/CSS
JavaScript
What I've Built
Management
Visual Identity
Brand Messaging
Brand Guideline & Playbooks
Visual Design
Graphic Design
Asset Production (Video, Photography)
Sales & Sales Manager Guideline
I leverage
Figma
Adobe Photoshop
Adobe Illustrator
Adobe After Effect
Adobe Indesign
DSLR
Googld Analystics(Newbie)
UX/UI Design
Developing a Speech-to-SQL service that interprets natural language requests, analyzes database relationships and structures to generate fast, accurate SQL queries, and visualizes extracted data through graphs, tables, and charts, enabling user-customized report creation.
Research
Market Research & Competitive Analysis
UX Design
User Persona, Journey Map, Scenario and more
Design Systems
Typography, Colour, UI Components and more
Asset Production
Video and Graphic Design
UX/UI Design
In a project to design and shape the CoreBank system, I was responsible for researching, developing UX case studies, creating the design system and guidelines, and designing the deposit section, including new account openings, deposits, and withdrawals.
During the CoreBank project, I got the opportunity to take on a new challenge, Speech to SQL.
Research
Competitive Analysis
UX Case Study
UXDA CoreBanking Design
Design Systems & Guidelines
Typography, Colour, UI Components and more
UX Design
Funds Collection(New Account, Deposit, Withdrawal)
Development
Development
TmaxFintech Webpage Development
Development
HTML, CSS, and JavaScript
UI Design
Component, Design Asset Production
Brand Design
Berg & Ridge is a brand focused on creating a harmonious lifestyle for people, pets, and plants. I was responsible for brand building and UX/UI design in Seoul, and while preparing for the pop-up store, I emphasized curation and display to deliver a consistent brand experience from online to offline.
Pop-up Store Design
Design & Art Directing
Graphic Design
Brand Content Creating
User Research
Voice of Customer
Brand Lifecycle
consistent impression from initial brand interaction to product receipt
Sales
Sales Guidelines & Playbooks
Brand Asset Production
Graphic Design & Photography
Total Revenue
15,000,000KRW
UX/UI Design
After the pop-up store event, the brand expanded into various online and offline distribution channels. To ensure a consistent brand experience without distortion of brand image and identity across each channel, we established design guidelines and applied them to the website's UX design. This allowed us to provide a cohesive brand experience across all platforms.
Information Hierarchy & User Flow
Integrate information hierarchy and purchase-conversion flow into website UX design, based on pop-up store and VOC data
Brand Consistency
Guidelines to deliver a consistent brand impression across online and offline environments
Brand Asset Production
Graphic Design & Photography
Brand Management
Through activities like the pop-up store and SNS marketing, 4 magazine articles were published, and entered 5 distribution channels.
+4 Article & Magagine
Den Magazine
+5 Distribution Channel
Marlon Shop, Collection B, Sono Pet Club and Resort and more.
Graphic & Package Design
Design proposal for Daewoong Pharmaceutical introduces a new service, 'Aurora,' which combines medical skincare products, proven LED therapy, and an everyday beauty routine to offer an improved design and service for at-home medical skincare.
Research
Market Research & Competitive Analysis
Graphic Design
Graphic & Package Design